Buffer vs Hootsuite: An Analysis of Content Schedulers

Allison Maruska

Keeping up with a social media presence can be a daunting task. Especially for those new to the game, posting new and relevant content often feels like that “extra” thing that seems to have little effect and is easily forgotten. But if it’s neglected, potential readers, fellow writers, and maybe even agents and editors may forget you exist. That’s generally a bad thing when it comes to branding.

Fortunately, there are tools to make the task less daunting.

30-day challengeIn Badredhead Media 30-day Book Marketing Challenge, Rachel Thompson discusses using post schedulers to keep engaging content front and center on your chosen platforms even when it’s not front and center of your mind. I looked at my own social media behavior and decided there was definitely room for improvement, especially in the area of posting regularly. A few weeks ago I received a notification from Facebook that my page followers…

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