Writers the world over must be grateful that someone invented Indie Publishing, but I wonder why they didn’t invent a better way of marketing the books we create while they were at it?
By better, I mean a way we can understand and implement, a system that actually works?
Now, I know I have a problem with technology, but I have tried my best to make head or tail out of it, and, overall, I have managed to understand and even utilise some of it.
Most writers are not wired to master marketing. We want to write, not blow our own trumpets. The mere thought of being more visible than we have ever been in our lives is enough to chill our blood. We understand that we must make meaningful connections on social media, have book trailers on YouTube, for marketing is all about knowing, liking and trusting, but we also know there is so much more to it.
The experts say it is okay to begin with baby steps, sharing everything we do, but where do we go from there?
Make a plan for our marketing activity?
Get excited about our progress and share the excitement?
Keep pushing the boundaries of our comfort zone?
Learn new techniques?
Try paid advertising, even though it is an expensive nightmare?
Keep changing all of our keywords, hoping to hit on some that work?
Need a newsletter, podcast, more trailers, FB ads?
Have we checked we are doing all we can on all the media sites?
I have tried most of these, but there are simply not enough hours in the day for everything!
There is no easy way we can implement everything we learn.
There is also the writing to consider, as this is the most important part of your marketing campaign.
Somehow, writers must learn to manipulate time, prioritise until our brains bleed, and hope we stumble upon the magic formulae…
(unless someone out there has already discovered it, and if you have, please let us in on the secret!)